Evaluating A Music Video - Example 'Watch The Sun Come Up'

This is the video for Example's, 'Watch The Sun Come Up'. Me and Emma thought this was an entertaining video as we liked the mix of real and drawn shots involved as they are a complete contrast, which we would like to include in our own coursework piece if possible. We also enjoyed the contrast of settings, alternating between the holiday location and when he has arrived back home. There was also a contrast in the colours used for the different locations, such as when they are on holiday, there is a use of bright and warm colours such as reds and oranges which relate to the mood of the scene. When they are back home, there is dull and cold colours such as grey and white, which also relate to the mood of the scene and the feelings of the characters in the video. The use of camera shots are very effective and we found it more entertaining to watch as there is a wide variety being shown. Laura Mulvey's 'The Male Gaze', is used in this video as the two main characters are attractive and appeal to the audience, both male and female. We also found this entertaining to watch as there is a story being told throughout, which we would also like to include in our own music video.We also think it's a good video as it has a 'happy' and uplifting vibe to it, through the exotic scenes and story line which many people will be able to relate to as they may have had the same experience at some point in their life. The use of the story also allows it to feel more real to the audience as it is not constantly Example miming, so it draws the reader in to the action more. The use of editing is very entertaining and makes the video more interesting to watch as they use varied and clever editing styles, for example, as mentioned before, the use of the drawing and how it changes from that to the scenes of reality.